Ducati News

Jul
07

Ducati Women – DesmoDonna’s of Norway

Posted by Vicki Smith on July 7th, 2012 at 2:34 pm

 

 

Recently Ducati.net attended a Ducati club President worldwide gathering in Italy and got a chance to meet and share ideas with club Presidents from all around the world.  It’s an interesting group of people, mostly men of course but there are a few women and they tend to stand out. (Less than 2% of Ducati clubs in the world are led by women). We saw this photo and asked for the back story. This is what the club told us….

The article this photo was taken for, was made as one of several media stories about a female Ducati Club president in Norsk Ducatiforening Desmodromene (Norwegian Association Ducati Desmodromene).  Her name is Vibeche Tveit (2nd from the left) and her project is to present the Ducati environment in such a way that it appears attractive also for female Ducati owners.  Her club has formed a group called DesmoDonna (DD) which serves as a recruitment channel into the Ducati environment, which she believe is not particularly welcoming to women at first glance. Her strategy is to offer discounted days on the racetrack, providing a way for women to get to know their bike and raise their own riding skills.  The club also offers mechanical events for women – the idea being to increase the knowledge of the bike which increases confidence in the bike.  And it offers a special area on it’s website where the DesmoDonna’s can plan meet ups and share ideas.

About the Club: Of 570 members, 10% are women, (roughly 50) of which 15 took part in riding the day the article was made. Vibeche  has worked for a clearly exclusive profile – a contrast to the typical motorcycle community, independent women who live out their passion for Ducati.  Gender equality has strong position in Norway, and the women want to be characterized for independence rather than as an accessory to a man’s bike. 

For more info on the club click HERE

From left:  Trine Kristofersen, Vibeche Tveit, Linette Halck (RR-license), Camilla Hovet(RR-license), and Mai-Brith Iversen (founder of DD)
Photo Credit:  “Stein Inge Stoel / Autofil Magazine Norway”.