Ducati News

Jul
06

The dawn of a new day – it’s official, Audi owns Ducati

Posted by Vicki Smith on July 6th, 2012 at 4:01 pm

“After examination of the notification, the European Commission has concluded that the notified operation falls within the scope of the Merger Regulation and of paragraph 5(b) of the Commission Notice on a simplified procedure for treatment of certain concentrations under Council Regulation (EC) No 139/20043

For the reasons set out in the Notice on a simplified procedure, the European Commission has decided not to oppose the notified operation and to declare it compatible with the internal market and with the EEA  Agreement. This decision is adopted in application of Article 6(1)(b) of the Merger Regulation”

And with those words, Audi officially becomes the owner of Ducati Motor Holding and the company enters what is widely regarded to be a new phase.  Since 1996 when Texas Pacific Group bought the company from the Castiglioni Brothers, Ducati has been in the hands of professional money people and while it’s safe to say there was some passion for the brand, the ongoing focus for the last 17 years, was to prepare the company for it’s inevitable new owners.  In the process the company grew up.  As a long time Ducati fan I can truly say that the Ducati the Castiglioni’s sold to TPG is almost unrecognizable now, in person or on paper.  It’s ready to take it’s place as part of a professional manufacturing company and for the first time in Ducati history, with the VW/Audi acquisition a change in ownership has come when not under financial stress.  It’s a new day for Ducati.