NINE CONSECUTIVE QUARTERS OF RETAIL SALES GROWTH
• Q3 Retail sales increase by 24 percent
• Nine consecutive quarters of retail sales growth
• The Diavel sets strongest product family growth in September
Ducati North America reported a 24 percent retail sales increase in Q3 compared to the same period in 2011, earning the company its ninth-straight quarter of retail sales growth. The month of September was especially positive with a 40 percent increase versus 2011.
“We have paid very close attention to the desires of our customers in North America and believe that we have successfully developed the most appealing product offering in the brand’s history,” said Cristiano Silei, CEO of Ducati North America. “With this consistent, positive momentum in retail sales, we are confident that 2012 will finish as a record year for Ducati. And, we look forward to a great start for 2013, with the recent announcement of several new models.”
Ducati credits its growth to the strong customer demand of several new products, including the brand’s newly released Superbike, the 1199 Panigale. Ducati’s flagship motorcycle, characterized by its revolutionary design, state of the art technology and extraordinary performance, has achieved unprecedented sales records across North America.
Significant growth is also attributed to the innovative Diavel, which recently received the prestigious Cycle World Magazine “10 Best” award in the cruiser category for the second year in a row. The Diavel is gaining a tremendous following: in the month of September it was the company’s highest growing product with a 66 percent increase compared to the same period in 2011.