Ducati up 7 points from last year in the study which measures a “walk in” shopper’s experience
The 2014 Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Study was conducted at dealerships between July 2013 and April 2014 using 1,885 anonymous shoppers at dealerships throughout the United States.
Harley-Davidson dealers ranked second on the survey with a PSI score (111) identical to its 2013 results, which last year led industry-wide list. BRP’s Can-Am brand, included for the first time in the survey, made a strong debut (107 score) with a third-place finish. Ducati (with a top score of 114) or Harley dealers led all other brands in half of the study’s measured sales activities, researchers noted.
The industry-wide average score this year was 104. Achieving above-average scores, in addition to the top three, were dealers selling Victory (106) and Triumph (105). Below the industry average were, in descending order: Star (102), Indian (102), Suzuki (101), BMW (100), MV Agusta (98), Kawasaki (98), Husqvarna (96), Moto Guzzi (95), Honda (93), Yamaha (92), Aprilia (91) and KTM (87).
Source and Press image courtesy Pied Piper Management Co.