Ducati News

Jan
30

Ducati Appoints New Sales And Marketing Director

Posted by Vicki Smith on January 30th, 2015 at 7:28 am
Outgoing Cristiano Silei leaves Ducati North America without an official Director

Outgoing Cristiano Silei leaves Ducati North America without an official Director

Source: Ducati

Andrea Buzzoni new DUCATI Sales and Marketing Director

 

• Cristiano Silei leaves Ducati to face a new professional challenge;
• Claudio Domenicali “We thank Cristiano Silei for his contribution in achieving the record results in 2014”;
• Andrea Buzzoni will start in his new position on February, the 2nd, 2015.

Borgo Panigale (Bologna) 30 January, 2015 – Andrea Buzzoni (45) will become the new Ducati Sales and Marketing Director. His motorcycle passion and great experience in Sales Management and Marketing of premium brands will be a key factor for the growth of the Borgo Panigale Company.

Andrea Buzzoni, born in Milan and graduated in Political Science, has gained his experience in the motorcycle world, working for over 17 years in Sales and Marketing. Former Ducati employee, he worked as Director in the Germany Branch from 2001 to 2004, then he was the General Manager for BMW Motorrad Italy for 10 years.
His commitment in the racing world was also great. Firstly he has managed, for BMW Motorrad Italia, the projects of the Superstock and Superbike World Championship and subsequently, the official factory team of the World Superbike Championship.

Ducati Vice President Sales and Marketing, Cristiano Silei (47), has resigned from the Company to face a new professional challenge.

Claudio Domenicali, Ducati CEO, thanks Cristiano Silei for the achievements and the commitment in these years of collaboration, and wishes him further success in his future career. Cristiano Silei has contributed to increase Ducati international expansion and has achieved record results. Over 45.100 motorcycles have been delivered to customers in 2014, this is the best result ever for the Borgo Panigale Company.
Cristiano Silei has greatly contributed in the creation of the new Ducati brand, Scrambler, laying the foundation for further commercial successes for the Company.