Ducati News

Jul
01

World’s First Ducati Scrambler Stand Alone Dealership Opens In Italy

Posted by Vicki Smith on July 1st, 2015 at 1:31 pm

 

Scrambler Camp. Ground Zero In The Land Of Joy

Scrambler Camp. Ground Zero In The Land Of Joy

Called “Ducati Scrambler Camp” Ducati Launches A New Point Of Sale Concept

The Ducati Scrambler, Italy’s best selling motorcycle in May is also a new brand and Ducati is taking a different approach to it’s marketing. Ducati refers to the Scrambler lifestyle as “The Land of Joy” and this stand alone dealership is a place that enthusiasts can gather to experience “a universe of trends and fun”. Scrambler Camp 2 Located in Padua, Italy this is expected to be the first of numerous Scrambler stand alone stores. The 645 square foot store will sell the same Scrambler motorcycles, apparel and accessories already featured in existing dealerships while presenting a purely dedicated look at the Scrambler concept and lifestyle

Scrambler Camp 1