Blog

Monster 1200 at EICMA

Ducati’s CEO, Claudio Domenicali, unveils new Monster 1200, third generation of Ducati’s iconic naked

Milan, Italy, 4 November 2013 – The “Leonardo da Vinci” Science and Technology Museum in Milan proved was the perfect, high-impact venue for the preview of Ducati’s 2014 range. The exciting and incredible new motorcycles designed and built with a level innovation and creativity unique to Ducati, are now ready to attract the thousands of enthusiasts set to visit EICMA 2013, the 71st edition of the International Motorcycle Exhibition at the International Fair at Rho, Milan, 5-10 November.
The press conference offered a perfect opportunity for Claudio Domenicali, CEO of Ducati Motor Holding, to illustrate the latest market trends and explain how Ducati continue to succeed despite a persistently complex international economic crisis. For Ducati, 2013 has continued the same positive performance and growth achieved during the last few years by the company, which joined the Audi Group in 2012. Ducati’s new 2014 models exemplify how cutting-edge technology is being applied across the entire range, further characterised by the unmistakable Italian design that is set to attract more owners in new and emerging markets.
Of the four new models that represent Ducati’s industrial plan for 2014, three will be presented to the public at EICMA 2013, while the fourth is expected to launch early next year. The new “Supermid” offering in the Superbike family, the 899 Panigale, was presented ahead of the Milan show with deliveries already in progress, while the limited edition 1199 Superleggera, which introduces levels of engineering and technology that set a new benchmark in the industry, now enjoys its first public showing. More than two decades and 270,000 extremely satisfied owners after its initial launch, the third generation of the iconic Ducati Monster is now unveiled as the brand new Monster 1200, providing as much breath-taking fun as before, with a versatility and modern relevance that make it even more Ducati than ever.
“For Ducati, EICMA is a key, strategic event,” said Claudio Domenicali, CEO of Ducati Motor Holding, during the presentation press conference. “Despite the slow market, Ducati looks to the future with optimism and confidence, implementing both a major product development plan and constant technological innovation. Data from the first nine months of 2013 shows that the same momentum that has enabled us grow over the last three years is being maintained and we fully expect to repeat the achievements of 2012, a year in which Ducati broke all previous records in terms of sales, output and revenues. Three of the stunning new models for 2014 will be presented at our stand here in Milan and we are certain that the vast ‘Ducatista’ fan base will be delighted with them. In addition to the 899 Panigale, which will be making its official public debut, we will also be presenting the 1199 Superleggera, an incredible motorcycle engineered to levels of technology and performance never seen before on a production bike. Only 500 of these individually numbered motorcycles are being built, and 90% of them have already been sold, even before its official presentation. And finally, comes the long-awaited new Monster 1200, a sports bike that with its advanced technology, is also perfect for everyday use. Rider-friendly with enhanced safety and always a sure source of endless enjoyment, it also provides the sophisticated character and thrill of being a true Ducati.”
Also speaking on the Ducati-EICMA 2013 press conference stage was Walter de Silva, Head of Volkswagen Group Design. His outstanding career has earned him a Compasso d’Oro and seen him receive many prestigious design awards. De Silva was honoured to be present at the unveiling of the new Ducati models, and underlined the key role that design, and especially Italian styling, plays in every single product of the 12 brands in the Group, further expressing a particular fondness for the two-wheeled gems built in Bologna.
“I’m delighted to be here with Ducati for the presentation of the new 2014 models,” said Walter de Silva during the press conference. “Above all, I am proud of how Italian design is always as distinctive as it is successful. Indeed, design is a cornerstone of the Volkswagen Group. My contribution to the Ducati Design Centre is a contribution of process improvement and enhanced integration with the Group. Together with Ducati, I am learning how to assess new motorcycle models, a process that differs greatly from the world of car design in that rider and motorcycle form a single entity. This is an exciting area that can lead to outstanding results in terms of styling and in-Group synergy. Many Ducati motorcycles, especially the latest models just presented such as the 1199 Superleggera or the new Monster 1200, epitomise the Italian style for which we are renowned and revered worldwide.”
The press conference for the presentation of the new 2014 range also offered an opportunity to officially confirm Ducati’s racing plans for 2014. After an uncharacteristically poor season, Ducati is now fully motivated in preparation for 2014 under the guidance of recently appointed Ducati Corse General Manager, Luigi Dall’Igna. In MotoGP the official Ducati Team riders will be Andrea Dovizioso and Cal Crutchlow, while Chaz Davies and Davide Giugliano will compete the 1199 Panigale as official Ducati riders for the 2014 World Superbike season.
The key moment of the press conference was undoubtedly the unveiling of the long-awaited Monster 1200, welcomed enthusiastically by the large international audience of the “Leonardo da Vinci” Science and Technology Museum.
More than two decades on from the Monster’s first unveiling, Ducati now introduce the iconic model’s latest generation with the 2014 Monster 1200 and 1200 S. Powered by the formidable, Superbike-derived 1198 Testastretta 11° DS engine with an enhanced set-up for mid-range power delivery and rideability, the brand new flagship of the family presents an entirely new chassis and muscular design fully integrated with Ducati’s latest technologies.
High-spec brakes, suspension, single-sided swingarm and lightweight wheels combine with Ducati’s best-yet ergonomics to offer the Italian manufacturer’s most attractive Monster ever. Super comfortable and introducing an innovative adjustable seat height, the model also combines 8-level traction control, 3-level ABS and 3-level Ride-by-Wire into Ducati’s user-friendly, press-button Riding Modes.
Evoking the exciting memories of past models such as the powerhouse S4R and S4RS, the 2014 Monster 1200 also boasts an exclusive S model with 145hp and a ride-enhancing 92ft-lb of high-accelerating torque, wrapped beautifully in a spec-impressive chassis that tips the scales at 182kg (401lb) dry weight.
While the Monster 1200 is presented in Ducati red with red frame and black wheels, the Monster 1200 S offers Ducati red with red frame and glossy black wheels in addition to the striking scheme of white with bronze-coloured frame and glossy black wheels.
Another major addition to the 2014 range is the 1199 Superleggera. A dream motorcycle with levels of technology and engineering that now sets the bar even higher for the world of production motorcycles. The innovative project was introduced with an equally innovative marketing strategy, which previewed the 1199 Superleggera via an exclusive website, accessible by invitation only and intended to reward Ducati’s top customers. Its success exceeded all expectations and, to date, a staggering 90% of the 500 motorcycles that will be produced have already been sold, with the entire production run expected to be delivered by July 2014.
Ducati, always synonymous with technology, high performance and lightweight construction, created the challenge to build the 1199 Superleggera by giving its engineers free reign to propose the most extreme and technologically advanced street motorcycle ever. Internally referred to as “Project 1201”, the challenge then delivered a motorcycle specification never before achieved in a production machine.
 
The new machine combines a precious cocktail of materials such as titanium, magnesium and carbon fibre to set the highest power-to-weight ratio of any production motorcycle in history. Producing more than 200hp and weighing-in with a dry weight of just 155kg (341.7lb) (or 166kg “kerb weight without fuel”, the same as a race-ready World Superbike), Ducati showcase their innovative engineering and stylish approach to design, while affirming the maxim: “Authentic Italian Performance”.
In addition to the 2014 models, Ducati also present new 2014 Accessory and Apparel collections, characterised by technical clothing and the eye-catching Capsule Collection, which offers the Ducati “lifestyle” look also for casual wear.
Ducati will exhibit at EICMA 2013 on stand G-60 in hall 18, Stand G – 60

 

Claudio Domenicali CEO Ducati Motor Holding

Claudio Domenicali CEO Ducati Motor Holding

  • Audi CEO Rupert Stadler: “Gabriele Del Torchio has guided Ducati along a successful growth path in recent years.”
  • Successor, current General Manager Claudio Domenicali, has been at Ducati for 21 years
Bologna/Ingolstadt, April 18, 2013 – Claudio Domenicali, currently General Manager and Member of the Board of Directors at Ducati Motor Holding, has been named as the successor to CEO Gabriele Del Torchio, who will leave the company to take up new professional challenges.
Rupert Stadler, Chairman of the Board of Management of AUDI AG and Chairman of the Board of Directors of Ducati Motor Holding, praised the successful work of Gabriele Del Torchio, who has spent six years at the top of the premium brand: “Del Torchio guided Ducati out of an economically difficult phase, back to a successful growth path and to the top of the worldwide segment of premium performance motorcycles. For that achievement, we express our gratitude on behalf of all Audi and Ducati employees and wish him all the best in his future tasks.”
“I look back on six intensive, exciting and successful years,” commented Gabriele Del Torchio in response to Rupert Stadler’s best wishes in his farewell speech to the company. “It was an intense experience which will remain an unforgettable memory. I leave Ducati in the knowledge that I have helped to place the company on a path of growth and strength.”
The new Ducati CEO, Claudio Domenicali, joined Ducati as a project leader in 1991. He had previously studied mechanical engineering at Università degli Studi di Bologna. After passing through various management positions, he was promoted to Managing Director of Ducati Corse in 1999. In 2005, he took over as R&D Director and in 2009 was appointed General Manager Operations and Product Development. In 2012, he was confirmed as a member of the newly formed Board of Directors after the sale of Ducati Motor Holding to AUDI AG.
“Domenicali knows Ducati and the motorcycle business more than anyone. He embodies continuity and Ducati’s values in an exceptional manner,” stated Audi CEO Stadler.
Ducati Grandstand, like the view from space!

Ducati Grandstand, like the view from space!

We’re here and it’s been a good day. Flights on time, even an upgrade on the long leg and the first friendly face we see when we get off the airplane is Nicky Hayden.  The thumbs up in the photo, that for you.

A quick trip to the Circuit of the America’s leaves me with a few impressions. The first is the Ducati grandstands are incredible. The location is certain to make those that are sitting there very happy.  It’s like the view from space.2e0456aaa7a511e2963d22000a1f9cad_7

And second, that there are some very happy land owners all around the circuit.  I came in the back way and every lot with a trailer and a dirt driveway has a giant, brand new for sale realtor sign on it. One thing is for sure when you see the size and magnitude of CotA, it’s not the middle of nowhere, anymore.

More tomorrow.

Follow me on Instagram: Vicki_Smith and Twitter: @Ducatinet

Vicki

Apr
16
Posted by Vicki Smith at 7:02 am

534100_363929067051877_314480484_n

Ducati and Giuliano Mazzuoli’s “3.6.5” sign new licensing agreement for branded pen collection

Borgo Panigale (Bologna, Italy) 16 April 2013 – Building upon the success of the Museo Ducati pen collection, Ducati and Florence based company “3.6.5” have now unveiled a new Ducati Multiwriting collection consisting of high quality pens and small leather items inspired by the famous Italian manufacturer’s motorcycles.

Exclusively designed for Ducati by Giuliano Mazzuoli, the highly desirable pens are precisely milled from aluminium and finished in brushed chrome, red or black, recalling the colours of Ducati’s iconic motorcycles.

The top-of-the-range Multiwriting Quattro set contains four stylish pieces consisting of Easy Flow ballpoint, pencil, fountain pen, and ballpoint pen, while the Multiwriting Due consists of two pieces that makes the innovative offering convertible from fountain pen to Easy Flow and another version from Easy Flow to pencil and vice versa. Easy Flow, fountain pen and pencil versions are also available individually.

Also new from “3.6.5” for 2013, is the Ducati range of small leather items created in top quality leather in four distinct models consisting of a wallet with money clip, traditional wallet, credit card holder and coin purse complete with snap-hook. Hand-crafted by experts from the famous Florence leather school, these models are created with a luxurious feel and fragrance that further underline their exclusiveness. All pieces are produced in black leather with Ducati red leather inners and white stitching. These unique and original items create the perfect partnership of quality and innovation, appreciated values for Ducati connoisseurs.

The new collection of Ducati branded multi-functional pens and sophisticated hand-made leather items, reflect the style, elegance, quality and distinctive Italian design of Ducati’s iconic motorcycles. Available from April 2013 at specialist stores and the best stationery shops in Italy, France, Spain, Japan and the USA, the new collection will soon also be available from the shop section of the official Ducati website, Ducati.com