Vicki’s View

3-02 SCRAMBLER ITALIA INDIPENDENT

The new limited edition Ducati Scrambler Italia Independent and a dedicated eyewear collection are the first items created from the new partnership
Kicking off a global 3 year partnership contract that unites Ducati and Italia Independent, the company and retail store chain created by Fiat heir Lapo Elkann was the unveiling last night at the Setai hotel, Miami of the new Italia Independent Ducati Scrambler. Created in limited edition with only 1,077 units, the bike is enhanced by an aluminium plate with laser etching of each unit’s serial number. The Ducati Scrambler – Italia Independent logo is present on both sides of the tank as well as on the label on the leather seat.

With inspiration drawn from the “cafè racer” concept,  hand-crafted details include a black engine with brushed cylinder head fins and visible machining, black full exhaust unit with Termignoni silencer, low handlebar with variable section and aluminium rear mirrors mounted on the ends. The short front mudguard, the essential nose fairing, the frame and the wheels painted “Night Copper” (colour designed for this special edition), the seat with stitching in the same colour with the embroidered Italia Independent logo on the back further embellish this version. The “Matte Black” colour of the entire bike and the side panels of the tank, created by an artisan brushing process reminiscent of the “Night Copper” of the wheels and chassis, emphasise even further the “café racer” soul of this new bike.

MIAMI BEACH, FL - DECEMBER 05: Italia Independent X Ducati Celebration of The Launch Of The Scrambler Ducati at The Setai Miami Beach on December 5, 2015 in Miami Beach, Florida. (Photo by Dimitrios Kambouris/Getty Images For Ducati)

MIAMI BEACH, FL – DECEMBER 05: Italia Independent X Ducati Celebration of The Launch Of The Scrambler Ducati at The Setai Miami Beach on December 5, 2015 in Miami Beach, Florida. (Photo by Dimitrios Kambouris/Getty Images For Ducati)

Also on hand was a display of Ducati Scrambler sunglasses created by Italia Independent. Described as having “A classic, timeless shape” the sunglasses are dark black with rubber surface treatment, mirrored copper-coloured lenses which match the internal part of the frame.
Art Basel has a certain charm which makes the launch of this all-Italian partnership even more special. Style and technology, heritage and innovation, but more than anything else cohesion and synergy between the two teams, consisting of men and women working together, are the true strength of our two companies and the key to success for this collaboration,” commented Lapo Elkann, Co-Founder and Chairman of Italia Independent.
 1-13 SCRAMBLER ITALIA INDIPENDENT
Sep
27
Posted by Vicki Smith for Ducati.net at 1:27 pm

Ducati demo rides into the Malibu canyons, dealers and Ducati corporate staff on hand to answer questions, a bike show, music, games, hospitality and lots of spectacular Ducati motorcycles. Join us for a look at the first Los Angeles Ducati Week!

Vicki Smith photos