Your new post is loading...
Sales push at World Ducati Week...
THERE was some head-scratching about the potential benefits to the Volkswagen Group when its subsidiary, Audi, became the owner of Ducati earlier this year. Just what did the massive car conglomerate stand to gain by buying a niche bike firm?
Despite talk of technical collaborations, few really believed that Ducati engineers had much to offer that one of the world's biggest companies couldn't have achieved on their own, and Ducati is never likely to make any noticeable financial impact on VW's corporate wallet regardless of how well it performs in the future.
However, Audi and fellow VW subsidiary Lamborghini are set to have a big presence at World Ducati Week, starting at Misano on June 21-24. Why? Because Ducati riders like to go fast, often aren't short of a few bob and probably tend to prefer the finer things in life. How many might have a supercar sharing garage space with their Panigale? And how many might be persuaded to buy one from the VW stable?
