2013 Ducati Diavel (Carbon) | Preview | Ultimate Motorcycling | Ductalk: What's Up In The World Of Ducati | Scoop.it
When Ducati unveiled the Diavel in 2011, the model was essentially an assault weapon with one target in its crosshairs - the power-cruiser market.

This was new territory for the Bologna-based manufacturer, and the Diavel quickly gained recognition, bringing Ducati's underlying image of performance to a new audience.

The model's assault apparently worked, Ducati claiming that the Diavel, which is local Borgo Panigale dialect for "devil," pronounced dee-ah-vel, is now one of the company's most desired models.

Not too worried about changing the Diavel's design, the model returned as a carryover in 2012, though with addition of special editions, such as the Cromo and AMG (before the Audi takeover).


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