Long Beach Motorcycle Show: Ducati Hyperstrada is versatile | latimes.com | Ductalk: What's Up In The World Of Ducati | Scoop.it
The Ducati apparel fashion show didn't hurt, but it was the motorcycles on the convention floor turned more heads than the models on the runway at this weekend's Progressive International Motorcycle Show in Long Beach.

Stefano Sbettega, marketing and communications director for Ducati North America, stood among the gleaming red, black and white machines -- near the espresso bar, in front of the red, black and white cupcakes, just to the side of the Ducati champagne -- and said that although the company is happy with the American response to its motorcycles, the year to come may well be Ducati's best....

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